— OUR STORY —
We are growers, first.
NATURAGROW was started by growers who couldn't find a single European shop that sold only what they actually wanted to use. Every shelf came with a chemical aisle. Every catalogue carried mineral salts at the back. So we made a different shop. One with no back aisle. Just nature — selected, tested, and trusted.
— Léa & Marco, founders
— WHAT WE BELIEVE —
Nature first, always.
We don't make exceptions to our organic standard. Not for margin, not for convenience, not for a product we genuinely like but whose supply chain we can't verify. The standard exists precisely because it can't be negotiated.
Name the maker.
Every product page names the maker, the region, and the country. We visited every supplier in person or by video call before listing them. Anonymous supply chains don't exist in our catalogue.
Slow is honest.
We don't optimise for speed. We optimise for quality, which often means the opposite. A worm farm that takes twelve weeks to produce a batch is worth more than one that takes four — because those extra weeks are biology, not inefficiency.
Build to last.
The tools, papers, and accessories we list are designed to be owned for years. We don't carry products built for replacement. If it can't be repaired, we don't stock it.
— SINCE 2018 —
Eight years, no exceptions.
We have never stocked a synthetic product. We have never made an exception to our sourcing standard. That is the only consistency we can offer with certainty — and we believe it's the only one that matters.
Léa and Marco start a home grow operation in Lyon. First contact with the gap in the European organic market.
First supplier visits. 23 products rejected before a single item goes live. First catalogue: 8 products from 4 European makers.
First wholesale account. 12 retail partners across France and Spain by year-end.
Sourcing Standard formalised into seven written criteria. Every existing product re-audited against it. Three removed.
Last mineral NPK fertilizer removed from catalogue. EU Organic certification for NATURAGROW as a distributor.
Warehouse opens in Lyon. 68 products. 14 wholesale partners in 6 countries.
NATURAGROW.eu launches. First 90 days: 1,400 orders. Zero synthetic products — not one exception.
230+ wholesale partners across 14 EU countries. 112 products. Still run by the same two people who started it.
— THE TEAM —
Léa Moreau
Co-founder · Sourcing & Standards
Grew up in the Jura. Started growing organically in 2015. Has visited every supplier we stock, usually more than once. Writes about cultivation, materials, and slow growing in the Journal.
Marco Sanz
Co-founder · Operations & Trade
From Galicia, based in Lyon. Runs the wholesale operation and supplier relationships across Spain and Portugal. Grows a half-hectare living soil plot in Galicia, consulted twice yearly.
Come grow with us.
Whether you're building a first garden or supplying a hundred shops — we're here.