01 · WOOD
Slow-grown European hardwood.
Sustainably harvested oak, beech, and walnut. For grinders, scoops, trellising. Cured for years before they reach your hand.
— FROM NATURE, FOR NATURE —
The growshop
that refuses
chemistry.
Living soil. Organic amendments. Hemp papers. Wooden tools. Every product on this site has passed our Sourcing Standard — or it isn't on this site.
⊙100% ORGANIC
✕0% CHEMICALS
◊EU SOURCED
⊕PLASTIC-FREE
We grow with nature.
Not against it.
NATURAGROW exists because the cleanest plants come from the cleanest soil. Every product on this site has been hand-selected for one reason — it works with the living ecosystem of your garden, never against it. No mineral salts. No synthetic boosters. No plastic shortcuts. Only what nature already knew how to do.
— Léa & Marco, founders
JURA · LYON · GALICIA
THE NATURE CHARTER
Every product passes four tests.
Our buyers reject more than they accept. Here's what makes the cut.
01
100% Organic Inputs
Certified organic or proven natural origin. No mineral fertilizers. No synthetic chemistry. Ever.
02
Living, Not Sterile
We favor products that protect soil biology — microbes, mycorrhizae, worms — over those that bypass it.
03
Honest Materials
Wood, hemp, glass, kraft, ceramic, cork, recycled card. If a material can return to the earth, we choose it.
04
Traceable Origin
We name our makers. We visit our suppliers. We refuse anonymous catalogues.
— THE SOURCING STANDARD —
Seven tests. Every product.
Before a product gets a page on NATURAGROW, it has to pass seven independent checks. Most things we try don't. That is the entire point.
Last revised — March 2026 · Reviewed quarterly
01
Certified or proven organic origin.
EU Organic, Ecocert, Demeter, Soil Association, or documented natural source with grower interview on file.
02
No mineral fertilizers. No synthetic chemistry.
If the input list contains a salt-based NPK or a synthetic pesticide, we don't list it. There is no 'light' version of this rule.
03
Protects soil biology.
The product must support — or at minimum not destroy — microbial, mycorrhizal, and worm activity.
04
Honest materials.
Wood, hemp, glass, kraft, ceramic, cork, recycled card. Plastic is rejected unless post-consumer recycled with no alternative.
05
Traceable origin.
We name the maker and the region on every product page. Anonymous catalogues are refused, regardless of margin.
06
EU-first supply chain.
We source within Europe wherever the input exists in Europe. When we don't, we say where it comes from and why.
07
Plastic-free or compostable packaging.
Outer and inner packaging must be paper, glass, or compostable bio-film. Tape is paper. Filler is shredded kraft.
100% ORGANIC.
100% NATURAL.
0% Chemicals.
WHAT WE REJECT
WHAT WE STOCK INSTEAD
Mineral fertilizers
→Organic amendments, compost teas, mycorrhizae
Synthetic pest control
→Neem, diatomaceous earth, beneficial insects
Plastic packaging
→Kraft, glass, recycled card, vegetable inks
— TWO UNIVERSES. ONE STANDARD. —
THIS SEASON'S DROP
The Living
Soil System.
A closed-loop, no-till garden in three components: our pre-inoculated soil base, a quarterly top-dress amendment, and a microbial tea concentrate. Built to be re-amended, never replaced.
- 01
Soil base
Pre-inoculated, living, no-till substrate.
- 02
Top-dress
Quarterly amendment to feed soil biology.
- 03
Microbial tea
Brew-and-apply liquid inoculant.
Discover the system
From €189 · ships within 48h
— this season's drop
MATERIALS
What it's made of matters.
02 · HEMP
The most honest fibre we know.
Spun, woven, pressed, rolled. From twine to papers, hemp gives more than it takes.
03 · GLASS
Borosilicate. Built to outlast you.
Hand-blown European glass. Recyclable, lasting. Pieces meant to be passed down.
04 · KRAFT
Packaging that returns to the soil.
Recycled card, kraft paper, vegetable inks. Compost your box when you're done.
05 · LIVING SOIL
The garden begins here.
Compost, worm castings, mycorrhizae. A living substrate, not a sterile medium.
01 · WOOD
Slow-grown European hardwood.
Sustainably harvested oak, beech, and walnut. For grinders, scoops, trellising. Cured for years before they reach your hand.
02 · HEMP
The most honest fibre we know.
Spun, woven, pressed, rolled. From twine to papers, hemp gives more than it takes.
03 · GLASS
Borosilicate. Built to outlast you.
Hand-blown European glass. Recyclable, lasting. Pieces meant to be passed down.
04 · KRAFT
Packaging that returns to the soil.
Recycled card, kraft paper, vegetable inks. Compost your box when you're done.
05 · LIVING SOIL
The garden begins here.
Compost, worm castings, mycorrhizae. A living substrate, not a sterile medium.
MOST LOVED
This season's bestsellers.
Bestseller
✦
Terra Viva · Galicia, ES
Terra Pulse — Worm Casting Concentrate · 2kg
From Terra Viva's Galician vermiculture beds. Use as a top-dress, soil mix, or compost-tea base.
(287)
€18.00
Bestseller
✦
Terra Viva · Galicia, ES
Living Soil — 50L Base
The flagship base of Terra Viva's living-soil system. Re-amend each season — the soil only gets better. Never throw it out.
(312)
€48.00
Bestseller
✦
Veil · Barcelona, ES
Pure Hemp — King Size Rolling Papers
Veil's slow-burn hemp paper, pressed in Catalonia. Watermark-free, chlorine-free, vegan glue. The pack you'll reach for.
(612)
€4.50
Bestseller
✦
Forêt · Jura, FR
Atlas — Walnut Grinder
Forêt's three-piece walnut grinder, turned and finished by hand in the Jura. Magnetic close, linseed-oil finish, guaranteed for life.
(426)
€68.00
Bestseller
✦
NATURAGROW · Curated in EU
First Garden — Starter Kit
Everything a first-time organic grower needs to start clean. Curated, tested, and shipped in plastic-free kraft. The garden begins here.
(234)
€89.00€108.00
Bestseller
✦
NATURAGROW · Curated in EU
Living Soil System — Master Kit
Our flagship closed-loop system — pre-inoculated soil, a quarterly top-dress, and a microbial tea concentrate. Built to be re-amended forever, never replaced.
(142)
€189.00
— WHERE TO BEGIN —
Starter kits, for any garden.
STARTER KIT — GROW
First Garden
Everything a first-time organic grower needs to start clean. Soil, amendments, a wooden scoop, and a printed grow guide.
- 25L Living Soil
- 500g Worm Castings
- Wooden Scoop
- Hemp Twine Roll
- Printed Field Guide
Bestselling
STARTER KIT — FEATURED
Living Soil System
Our flagship closed-loop system. Pre-inoculated soil, quarterly top-dress, microbial tea concentrate. Re-amended, never replaced.
- 50L Living Soil Base
- 2kg Top-Dress Amendment
- Microbial Tea Concentrate
- Brewing Bag
- Glass Storage Jar
STARTER KIT — SMOKE
Pure Smoke Ritual
A complete organic smoke kit. Wooden grinder, hemp papers, glass storage, unbleached filters — all natural, all considered.
- Walnut Grinder
- 3 Packs Hemp Papers
- Unbleached Filter Tips
- Aged-Oak Storage Jar
- Hemp Cord Pouch
TRUSTED & CERTIFIED
Recognised by the institutions that matter.
EU ORGANIC
ECOCERT
SOIL ASSOCIATION
DEMETER
FSC
CRADLE TO CRADLE
VEGAN SOCIETY
1% FOR THE PLANET
EU ORGANIC
ECOCERT
SOIL ASSOCIATION
DEMETER
FSC
CRADLE TO CRADLE
VEGAN SOCIETY
1% FOR THE PLANET
EU Organic Certified
No Mineral · No Chemicals
Plastic-Free Packaging
30-Day Returns
BRAND PHILOSOPHY
We are growers, first.
NATURAGROW was started by growers who couldn't find a single European shop that sold only what they actually wanted to use. Every shelf came with a chemical aisle. Every catalogue carried mineral salts at the back. So we made a different shop. One with no back aisle. Just nature — selected, tested, and trusted.
— Léa & Marco, founders
Read our story— TRADE & DISTRIBUTION —
Sell what you'd grow with.
NATURAGROW supplies growshops, concept stores, herbalists, and hospitality projects across Europe with the same uncompromising organic curation. Three tiers, transparent terms, plastic-free logistics.
FROM €500 / ORDER
Retail Partner
Independent shops and small concept stores ordering monthly. Standard wholesale margin. Curated catalogue access.
- 35% retail margin
- €500 minimum order
- Pay-in-advance
- Marketing assets included
FROM €5,000 / ORDER · NET-30
Distributor
Regional distributors with their own retailer network. Net-30 terms after first order. Volume pricing, dedicated account manager.
- 42–48% margin
- €5,000 minimum order
- Net-30 after first order
- Dedicated account manager
- Exclusive distributor SKUs
BY INVITATION
Exclusive Distributor
Country-exclusive partnerships. One partner per territory. Co-branded private-label options, full marketing co-op.
- Territory exclusivity
- Private label available
- Marketing co-op (50/50)
- Three-year agreement
- First access to seasonal drops
— TRADE APPLICATION —
Apply for a trade account.
A short form. We review every application within five working days.
Business name
Country
Type of business
Website
We never share your data. GDPR-compliant. EU-hosted.
“We replaced three suppliers with NATURAGROW. Our customers noticed the change within a month.”
— Camille R., owner, Verde Lyon · Lyon, FR
TRADE PARTNERS IN 14 COUNTRIES · 230+ INDEPENDENT SHOPS
FIELD NOTES
From the Journal.
Long reads, grower interviews, and slow craft.
GROWING
Why we stopped selling mineral nutrients.
And why you should stop using them. A four-year experiment, in numbers.
6 min · March 2026
PORTRAITS
Inside a Galician living-soil farm.
Mateo Vidal grows in soil that has been continuously alive for twelve years.
9 min · February 2026
GEAR
The grinder you'll still own in twenty years.
We took apart eight wooden grinders. Only two passed the test.
5 min · January 2026
GROWING
Worm castings: the amendment that outperforms everything else.
We tested seven amendments across two growing seasons. Worm castings won by a margin we didn't expect.
7 min · December 2025
SCIENCE
Mycorrhizae: the underground network your plants already need.
Ninety percent of plant species form mycorrhizal relationships. Understanding how to support them changes everything about how you grow.
8 min · November 2025
GROWING
How to brew a microbial tea that actually works.
Most growers brew it wrong. The window between beneficial and harmful is narrower than you think.
6 min · October 2025
MAKERS
Five European makers who refuse to compromise on material.
From a Basque cooperage to a Flemish glass workshop — the craftspeople behind our most considered products.
10 min · September 2025
SCIENCE
The case against synthetic pesticides — by the numbers.
The economics of organic pest control are better than you think. The data is in and it isn't close.
7 min · August 2025
GEAR
Hemp paper vs. rice paper: a grower's honest comparison.
We rolled with both for six months. The answer depends on what you actually value.
5 min · July 2025
SUSTAINABILITY
Packaging that returns to the soil: our full material audit.
Every material we accept, every material we reject, and the reasoning behind each decision.
8 min · June 2025
GROWING
Living soil vs. coco: what three seasons taught us.
We ran side-by-side trials for three consecutive growing seasons. The results shifted our thinking on what 'performance' means.
9 min · May 2025
MANIFESTO
The Slow Garden Manifesto: growing at nature's pace.
Against speed, optimisation, and the quarterly yield report. For soil, time, and the kind of results you can't measure in a season.
4 min · April 2025