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Hugo Marchand in the comfrey field at dawn, Provence

— MAKER · FR —

Wild Roots

Cold-pressed botanical tinctures from a Provençal herb farm.

Provence, France · Founded 2017

Wild Roots — portrait

Provence, France · est. 2017

Wild Roots was started by Hugo Marchand in a converted goat barn outside Aix-en-Provence in 2017. He'd spent ten years as a herbalist and grew tired of buying neem oil that arrived in plastic drums with no traceable origin. The farm now grows the comfrey, nettle, and yarrow it presses; the neem still comes from Kerala, cold-pressed by a cooperative Hugo has visited four times. Everything is bottled into amber glass in Provence, labelled in kraft, and tied with hemp twine.

EU OrganicEcocert

— THE PROCESS —

How it actually gets made.

01

The herb fields at dawn. South-facing terraces of comfrey and nettle, harvested by hand from May through August.

02

Cold press, set to 23°C. The heat ceiling that preserves the active fractions.

03

Settling tanks. The tincture rests for six weeks before bottling.

04

Hand-bottling in Aix. Kraft labels glued one at a time. The hemp twine knot is Hugo's own.

— SOURCING STANDARD —

Every test, passed.

01Certified or proven organic origin
02No mineral fertilizers. No synthetic chemistry
03Protects soil biology
04Honest materials
05Traceable origin
06EU-first supply chain
07Plastic-free or compostable packaging

Certifications held

EU Organic (FR-BIO-01, since 2018) · Ecocert (since 2019)

Last NATURAGROW visit

October 2025

Next scheduled

October 2026

Audited by NATURAGROW · Annual founder interview on file · All 7 Sourcing Standard tests verified

Read the full Sourcing Standard →
“I'd rather sell less and know where every drop came from. The plants don't care about your margin.”

— Hugo Marchand, founder

Hugo Marchand, founder

Read about the other seven makers.

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